Thursday, February 03, 2011

Joseph Campbell's Hero's Journey and the telling of Black History

Just wrapping up what may have been the most fun project in ages. Dunno if this makes me a filmmaker but it was great to see these kids respond and grasp the power of story and history. Done in collaboration with the Black History Museum and Cultural Center of Virginia, details and files are here.

Wednesday, February 02, 2011

What do the people involved really care about? Really.

Just got a nice compliment on our website - "...it's interesting, not like a business website". I've never posted actual stuff from there so I figure, why not?
What do the people involved really care about? Really.

People want to feel important. Consumers, Employees, Shareholders, Young, Old. Everybody. They ask, “What’s in it for me?” They value jobs, companies, products, services and other people that help them manage their lives and pull (or push) them toward their goal of Mattering. You know this.

Yet most organizations disregard these aspects of care. Strange. Because addressing these vital concerns begins to offer something very useful to communities of all stripes: Common benchmarks and a heightened understanding of what to expect of our efforts and from each other. In other words, connective power and leverage where before there was uncertainty, or dissent, poor focus or no commitment.

Good things result when we seek agreement, up front, about what matters. Bad things occur when we assume. While there's nothing earth-shattering in these statements, the means to useful answers eludes many of us. We have some suggestions to help fix this very basic obstacle to many very neccessary aspects of organizing and motivating people. To helping them help themselves in their quest to matter. It starts with simplicity.

linky-dink
Alchemysite.com